Behind the huge amount of data generated by companies around the world today lies a wealth of information. This information is valuable enough within a company in order to invest time and money in locating it and making it understandable. This is called “advanced data analytics”.
Advanced data analytics serves to extract the important information resident in the data that is generated at the organizational and external level, being able to cross all the data and thus improving the information obtained.
There are four types of advanced analytics, the first is descriptive analytics, the second is diagnostic analytics, the third is predictive analytics and finally there is prescriptive analytics.